Free SEO Health Check for Your Construction Website: See What’s Holding You Back

If you’re running a construction business with an underperforming website, it’s time to consider what might be happening beneath the surface. Technical SEO issues, content gaps, and broken links could be silently hurting your visibility on Google and costing you leads.

That’s why we offer an SEO Health Check designed specifically for construction websites. It’s a no-strings-attached, high-level audit that uncovers the digital roadblocks holding you back from ranking higher, getting more traffic, and ultimately winning more business online.

Whether you're a contractor, builder, architect, or supplier, this SEO audit will show you exactly where to focus for better search visibility.

Our audit isn’t a generic tick-box exercise. It’s built around what matters for construction brands targeting commercial and residential clients, local and national SEO, and conversion-ready website architecture.

Here’s what the check covers in detail:

Technical SEO Snapshot

• Page Speed & Core Web Vitals: We test your site’s speed performance (LCP, FID, CLS) and highlight any critical issues that slow your site down.
• Mobile Usability: Since construction clients often browse on mobile, we check responsiveness, tap targets, and layout shifts.
• HTTPS & Security: We verify whether your SSL certificate is valid and enforced site-wide.

On-Page SEO Snapshot

• Heading Structure: H1s, H2s, and H3s are analysed to ensure they follow logical hierarchies for search engines and users.
• Meta Titles and Descriptions: We assess whether each page uses keyword-optimised, unique metadata that supports click-through rates (CTR).
• Content Relevance: Pages are reviewed for keyword alignment and construction-specific intent (e.g., “timber frame house extensions,” “groundworks contractor in [city]”).
• Keyword Opportunities & Distribution: We analyse your best-performing keywords and uncover new opportunities in the search landscape to capture untapped potential.

Off-Page SEO Snapshot

• Backlink Profile: Using third-party tools, we give a snapshot of your domain’s authority, referring domains, and link quality.
• Toxic Links: We flag potentially harmful backlinks that could be hurting your rankings.

Key Opportunities for Future Organic Growth

Our recommendations will focus on areas that can unlock further growth in organic search performance, including:

• Comprehensive Keyword Strategy: Implement a targeted keyword approach based on search volume and user intent to optimise content for higher-quality traffic and improved keyword rankings.
• Meta and On-Page Content Enhancements: Strengthen meta titles, descriptions, and on-page content to boost visibility, click-through rates, and relevance across priority pages.
• Tailored Content Strategy: Develop a content roadmap aligned with the user journey, from awareness to decision stages. This includes identifying topic clusters that help capture prime positions in search results, such as AI Overviews, Featured Snippets, and People Also Ask.
• Conversion Analysis: Evaluate and optimise the conversion funnel to streamline the user journey, with clear recommendations on improving lead generation and purchase rates via organic channels.

Not sure if your construction website needs an audit? Here are some common warning signs that you’re overdue for an SEO health check:

1. Traffic Is Flatlining or Declining

If your Google Analytics shows a steady dip or no growth, it could be due to indexing issues, outdated content, or missing keywords.

2. Low Rankings for Service-Based Keywords

If you’re not ranking for high-intent terms like “loft conversion specialist in [city]” or “commercial paving contractor,” your content or structure might be misaligned.

3. Your Competitors Rank Above You

Check who ranks above you on search engines for the work you specialise in. If it’s the same few competitors every time, they’re probably investing in SEO and you’re not.

4. Slow Load Times or Poor Mobile Experience

Construction customers are busy. If your site takes more than 3 seconds to load or doesn’t function well on mobile, you're losing leads before the page even loads.

5. No Leads from Organic Search

If most leads come from paid ads, referrals, or directories, your organic channel likely has untapped potential.

Getting started with your audit SEO is simple, and you don’t need to be technical to get value from it.

Step 1: Request the Audit

Visit our dedicated SEO Health Check page and submit your website URL. That’s it. We don’t ask for logins or sensitive data.

Step 2: We Perform the Audit

Our team runs a combination of tools Google Search Console, Screaming Frog, SEMrush, and more, to perform a detailed review across all the areas listed above.

Step 3: Receive Your Custom Report

You’ll receive a PDF report outlining the following:

• What’s working well
• What’s holding you back
• High-priority fixes
• Long-term SEO opportunities

We also include benchmark data so you can see how you stack up against industry competitors.

Step 4: Book a Strategy Call (Optional)

You’ll have the option to speak to one of our SEO specialists for a consultation, where we’ll walk through the findings and explain what they mean for your business.

This isn’t a sales call; we’ll give you an honest review of what your next steps should be, whether you work with us or not.

Construction is a unique industry, with customers ranging from homeowners looking for local builders to project managers searching for industrial suppliers.

That’s why general SEO audits often fall short. Our  SEO audit is designed with construction in mind, focusing on:

• Geo-targeted keywords
• Local citation authority
• High-quality content
• Structured data markup for services
• Navigational ease for commercial buyers and residential clients

This isn’t just about fixing errors, it’s about unlocking growth.

• Faster Website: We’ll show you exactly what to fix to pass Core Web Vitals.
• Improved Rankings: Prioritised actions to improve visibility in local and national searches.
• More Leads: Identify blockers that prevent users from converting.
• Competitive Edge: See where your competitors are winning and how you can overtake them.
• Actionable Roadmap: Clear technical and content steps to move forward.